Search Engine Optimization (SEO) refers to the method used to expand a website’s position on search engine results pages (SERPs) on sites like Google, Yahoo, or Bing. Generating an SEO strategy for your hotel business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO for hotels and strategy development, you must know first what SEO really means and why it is important for your company.
SEO and its Importance
The goal of generating SEO strategy is to provide unbiased results that deliver the information you’re looking for as quickly and as accurately as possible. In order to achieve this, search engines are able of identifying all relevant information online and ranking them in order of quality and significance. There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly, they can analyze billions of pieces of data in as fast as 0.5 seconds!
SEO Components you Need
The actions you take to optimize your site will have a direct effect on your SEO ranking. Remember that hotel website design is a must but components such as H1 (Heading 1) tags, the words used in your website meta description, content and keyword density, and permalinks are some of many things that you can leverage to boost your ranking.
Here is a quick overview of these components and how they relate to the most frequently used search engine, Google:
H1 Tags: Heading 1 are the larger headers you use to title your content. This article page may surface on the google search results when someone searches for keywords that are present in the H1 tag like ‘SEO’ “Hotel” and ‘Business’. Make sure that the H1 tags on your webpage are relevant to the keywords you want to be showing up for.
Keyword Density: This is a number of times that the keyword your audience is searching for appears on your website. Make sure to mention your keywords, not only in your H1 tags but also in the body of your content. While you want to include your keywords often, don’t oversaturate your content. Remember, Google will also consider the use of synonymous keywords.
Meta Description: This is the quick description you provide for search engines to show under the title of your page. The meta description you use for your website should also include the keywords you want your target audience to search for. This strategy will help you achieve a more expanded SERPs.
Permalinks: This refers to permanent URL links that are specific to your website. It is helpful to include your keywords in these permalinks in order to be considered for higher ranking on Google and other search engines. If you are a hotel owner and want your consumers to find the keywords “hotel discounts,” it would be optimal for you to have a page with a permalink such as http://www.discounts.com/hotel.